The purchasing process is responsible for the existence of any business where there is a relationship between a product and a customer. There are many factors that influence the speed of this process between the product get in the hands of the customer and the money related to purchase in the box of the person responsible for sale.
In this article we cite the key factors that influence directly in the purchasing process. Check out!
1. Product Quality
Customers have been increasingly aware of the value of your money and how you ought to be careful to invest it in something that is really worth. Therefore, the product quality is a factor that has influenced significantly further in the process of buying in any type of business.
The higher the quality of your product, the more likely the customer will be to invest the amount charged and feel really satisfied with what he’s bringing to the House.
2. Product Knowledge
How many people do you know who have the guts to actually buy a product that they’ve never heard or don’t know the functionality? Few or no, correct? That’s why the product knowledge is another factor that can influence the purchasing processin your business.
For that, you need to invest in advertising and marketing, especially if you intend to commercialize is something new, it will offer some differential for your client when compared with something that already exists in the market.
3. Confidence In Mark/Dealer
Many customers choose to buy a same brand, shop or dealer for a simple reason: they’ve already created confidence that responsible for sale, either to make sure you always have on hand a quality product as to know that fair prices are practiced there.
Therefore, another important factor for the purchasing process is the development of a trust between the customer and the brand or retailer with which he is relating.The higher it is, the greater are the chances that either he make purchases without worrying about the other factors that we present here.
4. Cost-Benefit Analysis Of The Product
Of course there are expensive products on the market and, also, there are also people who choose to buy these products. But, why do they do that? Most likely because they know the cost-benefit ratio that this investment guarantees for them.
So even before evaluating the price of a given product, customers assess what will be the cost-benefit of it in your routine. If it is high, the investment will be well done, even if the value is not within the expected.
5. Influence Customer Profile In The Purchasing Process
The client profile is probably one of the most important factors to assess in yourbuying process. If you work with customers, not conservatives the habit of spending money on anything, maybe work with quality products is the right way to win them over. To customers who like to spend and take a larger volume of products, maybe the price make major difference in your decision. Meet the profile of its customers, therefore, is the best way to adjust your buying process.
As you have worked your purchasing process? Share with us your experience!
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