The Key to the “Retail” in Lingerie Fashion

New forms of users, to buy force to meet the challenge of transforming institutions and adapt them to the new habits.

The Key to the Retail in Lingerie Fashion

Such behaviour of the consumer, can be classified in four very obvious:

Teenagers-takes photos of what they like, looking online, recognize models and products that draw attention to them and seek prices that they can afford. The consequence is that they gather and go shopping all together in “packs”.

25 years on-looking for specific products, are reported online, look for styles that you like and become a idea of what should be sought. The next step is to find them doing shopping. It will depend on your specific needs or filters that decide (price, talla-copa, style, usage, trends…) that seek a profile of establishment or another.

Old mature-looking always stores and go hunting for the product that have already bought and know that you feel them well, even though they are not convinced of the correct SZ (Find full meanings of SZ, visit abbreviationfinder.org). Many women report that if you going to be comfortable not holding them, which is the same as saying that they wear a size (or glass) incorrect.

The Key to the Retail in Lingerie Fashion 1

No specific age-buy online. Looking on the internet, they have no excessive problems to find clothes that become them and who know what they risk buying online.

Certainly the evolution of methods and forms of purchase, has spin clear market and forms of sale.

Therefore we will classify the establishments selling methods in three

–       Buy on impulse

–       Buy online

–       Purchase assisted

In these three types of sale, sale by impulse, is that without too many complications, but with a great power and visual communication, is able to attract to the buyer. This attraction is not only in the establishment to seduce us, but there are also irresistible prices. We never do us any questions. We love, we look at the price and buy it.

The Key to the Retail in Lingerie Fashion 2

In this type of sale I also put markets and outlets, formulas for “place” items to price of the demolition, which in the first case not have label and the second can Yes. And that in the two cases are remaining stocks or obsolete samplers, which are sold at ridiculous prices.

In the second case I have put online sales. A type of sale that is becoming more common, but still defending that without having tasted the product (and more a bra), there is a good chance of being wrong. Except that in the case of a store that physically you can try the product and that the following purchases can make them virtually.

There is no doubt that every so often, we go to the store to measure us and adjust back height and the Cup. The tissues deteriorate and age we have a morphological evolution that we must not ignore.

In these first two cases, who have less difficulty to find a bra that fasten without problems, are all those shapes that might be called standard. All those shapes whose volumes allow them to put sizes between the 85 and the 100 and drinks without risks as the B (whether or not correct your size and your cup), end up causing disappointment and inconvenience.

The Key to the Retail in Lingerie Fashion 3

At this point we have to remember that it is shown that 7 out of 10 women don’t use correct size and the Cup, and that half of the consultations by breast pains would be avoided using suitable fastener.

And the third is assisted sale… the lingerie expert. Those that have carvings, goblets and models to meet and solve any need. They are usually multi-brand, although there are chain stores extremely prepared to give a good assistance to the user.

And in this case there are ones that are evolving, learning new techniques of prescription and brafitting, exploring the market, using social networks to reach the user.

Market and to reach the consuming systems also evolve at a rapid pace. That’s where platforms appear as Sayfit, where a group of experts recommended that he go to the prepared lingerie. Platform that also provides a free APP for your mobile.

Indeed the world evolves and the habits and ways of buying and selling as well. The lingerie store do not have an uncertain future, only must adapt to the new demands of users.

Therefore, the lingerie should prepare specializing in the Council of a correct fitting. Preparing the prescriptive techniques that allow them to relate every morphology with products that are already on the market, being knowledgeable of constructions of the brands and the needs of consumers use.

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